Auto-match lets Pricefy’s AI find a competitor’s matching products and link them to yours automatically, so you don’t have to add every URL by hand.
How it works
Pricefy scans your competitors’ sites and online marketplaces for products similar to yours — comparing title, product code (GTIN/EAN) and brand — and proposes the closest matches as suggestions.
You can run it two ways: Google Results, the classic method described here, which works from Google search results and uses your plan’s free Automatch requests, or Live Scraping, which analyzes the competitor’s website directly from its sitemap and is billed per URL — see how to run a Live Scraping analysis.
Run AI Automatch for a competitor
- Go to Competitors → Overview.
- In the Suggestions column of a competitor, click AI Automatch.
Pricefy first asks how you want to analyze the competitor’s catalog — pick Google Results to continue with the classic method (or Live Scraping for the sitemap-based one):
Then choose how much to analyse and start:
- Differential — only products that are new or have changed since the last run (free).
- Full — all of your unmatched catalog products against this competitor.
- Optionally turn on Purge pending suggestions to clear old, unapproved suggestions first, then click Start Automatch.
Review the suggestions
Automatch produces suggested matches that you confirm before they become monitored URLs — see how quick auto-match works. To discover brand-new competitors automatically, use AI Discovery.
Get better matches
Accuracy improves a lot when your catalog has valid product codes (GTIN/EAN) and the Brand field filled in, so import those whenever you can.