How to add a new competitor

In Pricefy a competitor is a store you track, and its monitored URLs are the individual product pages Pricefy reads prices from. Adding a new competitor creates its price-extraction profile — the first step before you can monitor any of its URLs.

Open the Add Competitor window

1. Go to Competitors → Overview.
2. Click Add Competitor (top right).

Start typing the store’s name: Pricefy may already know it. If it appears in the list, select it and click Add.

Add a competitor Pricefy doesn’t know yet

1. Click Add New Competitor.
2. Paste one of the competitor’s product URLs — a specific product page, not the homepage.
3. Click Next.

Let Pricefy’s AI build the profile

Pricefy analyses that product page to pinpoint where the price is. If it detects the price, the competitor is added automatically and you can start monitoring its URLs right away.

If the price isn’t captured correctly, use the Pricefy Chrome extension to point out where it is on the page.

Next steps: match product URLs to this competitor (see how to manually monitor a competitor URL), or let Pricefy do it for you with auto-match and AI Discovery.