With the automatic competitors discovery feature you can be alerted every day if Pricefy, during his scans, has found new competitors that you don't know.
This feature runs automatically every time a new product code is imported and scans the web, starting from Google Shopping, searching for possible matches.
The algorithm behind Competitors Discovery works better if your code is a valid GTIN https://www.gtin.info/ but we also noticed that for some merchants it works with SKU too if they are used as standard product's code.
Once you have imported your products, it usually takes from 5 to 30 minutes to find the first competitor.
If your products are imported without CODE but the GTIN number is used as SKU, you can select the option "Use SKU as CODE" available in Settings/Feed Settings.
