Tags help you quickly spot and filter the competitors that matter most. Pricefy offers one built-in tag — Favorite ⭐.
Mark a competitor as Favorite
- Go to Competitors → Overview.
- Find the competitor you want to tag and open its Actions menu (the ⋯ icon).
- Click Add Favorite Tag. To undo it later, open the menu again and choose Remove Favorite Tag.

Filter by your favorites
Once tagged, open Filters on the Competitors page, and in the Tags section pick Favorites from the Select a tag dropdown, then click Apply Filter to show only your favorites — handy when you want to focus on your most important competitors.
Looking to add or find competitors first? See how to add a new competitor or the Competitors Overview.