You can now organize your competitors using Tags. Tags help you quickly identify and filter key competitors inside your list.
Available Tags (for now)
At launch, you’ll see one tag available:
- Favourite ⭐
Soon, we’ll add the ability to create custom tags (e.g., “Top threats”, “Low priority”, “Promo watchers”).
Mark a Competitor as Favourite
- Go to Competitors.
- Find the competitor you want to tag.
- Click the Actions menu (⋯) on that competitor.
- Select Add Favourite Tag.

Once added, you’ll see a blue star next to that competitor.

Filter Competitors by Tag (View Favourites Only)
If you want to see only your Favourite competitors:
- In Competitors, locate the Tags filter
- Select Favourite
Your list will update to show only competitors with the Favourite tag.

What “Favourite” does
When a competitor is marked as Favourite:
This makes it easier to keep your most important competitors visible at all times.
They’ll always appear at the top of your competitors list, even if a different default sorting order would normally apply.