Why competitor's price taken by Pricefy is different from the one I see on his website?

Sometimes it may occur that Pricefy extracts a price that is different from the one on the competitor's store.

This is because Pricefy first attempts to extract the price from the store's rich snippets data, which can be incorrect if the competitor has published a wrong price in the rich snippets.

Here is a quick guide about what rich snippets data are https://developers.google.com/search/blog/2009/05/introducing-rich-snippets

To resolve this, you can contact Pricefy through the live chat and request a switch from rich snippets to regular scraping technique.

The price will then be taken from the HTML, but this method is subject to changes in the competitor's HTML structure, which may require updating the scraping profile in future.