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How to track a specific competitor variant

When a competitor’s product page sells several variants — sizes, colors, pack counts — picking the right competitor variant matters: each variant has its own price and stock, and by default Pricefy reads the page’s default variant. If you sell the 180-capsule size but the competitor’s page opens on the 60-capsule one, you’d be comparing against the wrong price. Preferred Variant Selection lets you choose exactly which variant Pricefy tracks for a monitored URL.

Spot the URLs that have competitor variants

When Pricefy detects a variant list on a competitor’s page, the product’s row in Competitors → Monitored URLs shows a small round V badge next to your product’s name:

  • Blue V — variants are available, but Pricefy is still tracking the default one.
  • Green V — a preferred variant is configured for this URL.

Here the badge appears next to the product name, right after the SKU:

Monitored URLs row in Pricefy showing the V badge that marks a competitor product with variants

Select the preferred competitor variant

  1. Go to Competitors → Monitored URLs and find the product — the search box accepts a product name, a SKU, or the competitor URL itself.
  2. Open the row’s Actions (⋯) menu and choose Variants — or simply click the V badge next to the product name.

The Variants entry sits near the bottom of the Actions menu:

Actions menu of a monitored URL open in Pricefy, with the Variants entry near the bottom

The Preferred Variant Selection window opens with one option per variant found on the competitor’s page:

Preferred Variant Selection window in Pricefy listing the default option and each detected competitor variant with SKU, price and stock
  • Default Product Variant — the standard behavior: Pricefy keeps reading whatever variant the competitor’s page shows by default.
  • One card per detected variant — each shows its identifier (for example the SKU), its current price, and its stock status, so you can recognize the variant that matches your product.
  • A variant flagged Missing Price is grayed out — Pricefy found no usable price for it, so it can’t be selected.

Select the variant that matches the product you sell — the selected card is highlighted:

A competitor variant selected in Pricefy's Preferred Variant Selection window, highlighted in blue

Click Save. A confirmation appears and the V badge on the row turns green:

Success toast in Pricefy confirming the variant configuration was saved

What happens after you save

  • The URL is automatically re-queued for analysis — you’ll see its status switch to In Analysis until fresh data arrives.
  • From that check onward, the competitor price and stock come from your selected variant instead of the page’s default.
  • The variant’s values are used everywhere in Pricefy — price position, dashboards, repricing rules, and alerts.

Switch back to the default variant

Open the same window again, select Default Product Variant, and click Save. Pricefy returns to reading the competitor page’s default price and stock, and the badge turns blue again.

Find every URL with competitor variants

To review them all in one pass, open Filters on the Monitored URLs page and use the two dedicated filters:

  • Variants Available — URLs where Pricefy detected a variant list.
  • Variants Configured — URLs where a preferred variant is already set.

FAQ

Why doesn’t my row show the V badge?
Pricefy hasn’t detected variant data on that competitor page — either the page has no variants, or it hasn’t been analyzed recently. Variant data appears automatically once an analysis finds it; there is nothing to enable.

Does the change apply immediately?
The selection is saved immediately and the URL is re-checked right away, but the new price and stock appear once that analysis completes.

Does it rewrite past price history?
No — the preferred variant applies from the next analysis onward. Earlier readings in the price history are kept as they were recorded.

Who can change this setting?
Sub-users need the Competitors edit permission — without it, the Variants action shows a permission warning.

For the full tour of the page hosting this feature, see Monitored URLs: track every competitor price. To add more competitor URLs to a product, see How to manually monitor a competitor URL.

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