When you compare your prices against competitors — or import your own catalog — the raw price isn’t always the price you want Pricefy to work with. A competitor might sell in packs of six, list prices in a different unit, or quote them including VAT. Price Adjustment lets you apply a simple math rule to a price so every comparison, repricing rule, dashboard, and export uses a fair, like-for-like value.
Pricefy gives you three separate price-adjustment tools, each at a different scope. This guide covers all three and explains when to use each one.
The three price adjustments at a glance
| Tool | What it changes | Scope | Where |
|---|---|---|---|
| Set Price Adjustment | A competitor’s price | One monitored URL — or many at once | Competitors → Monitored URLs |
| Price Adjuster | A competitor’s prices | Every product for that competitor | Competitor profile → Price Adjuster |
| Import Price Adjustments | Your own prices | Every imported product | Settings → Product Feed |
Use the per-URL rule for a targeted fix on one product — or the same fix across a selection of URLs at once — the competitor Price Adjuster when the same correction applies to everything you track from one competitor, and Import Price Adjustments when your own feed prices need a uniform shift.
1. Adjust one competitor’s price for a single product
The Set Price Adjustment rule transforms the scraped price of one monitored URL — ideal when just one competitor listing doesn’t line up with how you sell that product.
When to use it
- Multipack vs. single unit: a competitor sells a pack of 6 for €60 but you sell singles — use Divide (÷) by 6 to get the €10 per-unit price.
- Unit-of-measure difference: a competitor prices per kilogram and you price per 100 g — use Divide (÷) by 10.
- Different tax basis (VAT): a competitor lists prices including VAT but you compare on net (or the other way around) — use Subtract VAT or Add VAT with the VAT rate. See how to add or extract VAT on competitor prices.
- Bulk discount: the listed price includes a 15% bulk discount you don’t offer — use Percentage Subtract (−%) with 15.
- Shipping included: the competitor’s price bundles shipping and yours doesn’t — use Subtract (−) with the shipping cost.
Step 1: Open the rule from the Actions menu
Go to Competitors → Monitored URLs, find the row you want to adjust, and open its Actions (⋯) menu. Choose Set Price Adjustment. (Once a rule is active you can also click the blue adjustment icon shown next to the competitor price.)
Step 2: Enable the rule and configure it
In the Edit Competitor URL modal, turn on the Set Price Adjustment toggle. A note reminds you that the rule applies to this URL only — to change every product from this competitor at once, use the Price Adjuster on its profile (covered next). Then fill in the fields:
- Description (optional): a reminder of why the rule exists (e.g. “Competitor sells single units — I sell 2-packs”). Up to 500 characters.
- Operator: the math operation to apply to the scraped price.
- Value: the number used in the calculation — must be greater than 0.
Available operators
| Operator | Symbol | Formula | Example (price = €120) |
|---|---|---|---|
| Subtract VAT | −VAT | price ÷ (1 + value/100) | −VAT 22 = €98.36 |
| Add VAT | +VAT | price × (1 + value/100) | +VAT 22 = €146.40 |
| Multiply | × | price × value | ×2 = €240.00 |
| Divide | ÷ | price ÷ value | ÷6 = €20.00 |
| Add | + | price + value | +5 = €125.00 |
| Subtract | − | price − value | −10 = €110.00 |
| Percentage Add | +% | price × (1 + value/100) | +22% = €146.40 |
| Percentage Subtract | −% | price × (1 − value/100) | −15% = €102.00 |
Step 3: Check the live preview
If the URL has already been analyzed at least once, the modal shows a live preview of the original price and the adjusted result — so you can confirm the rule does what you expect before saving. If the URL hasn’t been analyzed yet, you’ll see “Preview available after first analysis” instead.
Step 4: Save
Click Save. The URL is automatically re-queued for analysis, and the next scraped price is transformed by your rule before it’s stored and used everywhere in Pricefy.
A monitored URL with an active rule shows a blue adjustment icon next to its competitor price; hovering over it reveals the rule (for example “×2”) and your description. To change a rule, reopen the modal and edit it; to switch it off, toggle it off and save — the price reverts to the raw scraped value after the next analysis.
Set the same rule on many URLs at once
When the same correction applies to a whole batch of listings — every "pack of 6" URL, or a set you have just imported — you don’t have to edit them one at a time. Select the monitored URLs and apply one Set Price Adjustment rule to all of them in a single step. It is the same rule, with the same operators shown above, just applied in bulk.
- Select the URLs. Tick the checkbox on each monitored URL you want to adjust. To go beyond the current page, tick the header checkbox to select the whole page, then click Select all … monitored URLs to include every URL that matches your current filters and search. A selection toolbar appears above the list.
- Click Set Price Adjustment. In that toolbar, choose Set Price Adjustment. A window opens and confirms how many URLs the rule will affect.
- Turn on the rule and configure it. Switch on the Set Price Adjustment toggle, then set the same three fields as the single-URL rule — an optional Description, an Operator, and a Value greater than 0.
- Save. Click Save to apply the rule to every selected URL. Each one is re-queued for analysis, and its next scraped price is transformed by the rule — exactly as with a single URL.
Removing rules in bulk: to clear price adjustments from a group of URLs, select them, open Set Price Adjustment, leave the toggle off, and click Save — any existing rule is removed from the selected URLs.
The bulk window doesn’t show a live price preview — that appears only when you edit a single URL. If you want to correct every URL from one competitor, including ones you add later, use the competitor Price Adjuster covered next instead.
2. Adjust every price from one competitor
When the same correction applies to all products you track from a competitor — not just one URL — use the Price Adjuster on that competitor’s profile. It transforms every imported price for that competitor in one place.
Typical uses are store-wide differences: a competitor that lists every price including VAT while you compare on net, or one with a standing surcharge you want to normalize across the board.
How to set it
- Open the competitor’s profile (from Monitored URLs, use the row’s View Competitor Profile action, or open it from Competitors → Overview).
- Go to the Price Adjuster tab and switch it on.
- Choose a mode, enter a value, pick the type, then click Save Changes.
The mode sets the operation:
- Subtract VAT — removes VAT from a gross price (divides by 1 + the rate). The default, since removing VAT is the most common case.
- Add VAT — adds VAT to a net price (multiplies by 1 + the rate).
- Plus — increases the price by the value.
- Minus — decreases the price by the value.
- Multiplied — multiplies the price by the value.
- Divided — divides the price by the value.
The type decides whether the value is a percentage (%) or a fixed amount in your currency. For the Subtract VAT and Add VAT modes the type is automatically fixed to % — VAT is always a percentage. The helper text under the controls summarizes it: adjust the competitor’s imported prices using add, subtract, multiply, or divide operations with a percentage or fixed amount, or add/remove VAT (net ⇄ gross) at a given rate.
3. Adjust your own imported prices
The first two tools change competitor prices. Import Price Adjustments changes your prices — it shifts the price of every product Pricefy imports from your connected feed by a set percentage.
Use it when your feed prices need a uniform correction on the way in — for example to add a margin, or to align tax handling — so your whole catalog lands in Pricefy at the value you want to reprice and compare against.
How to set it
Go to Settings → Product Feed and click the settings (gear) icon on your connected feed to open the Import Settings.
Under Import Price Adjustments, enter the percentage to apply. A positive value shows Plus and increases prices; a negative value shows Minus and decreases them. Click Save to apply it to your next import.
This adjustment is percentage-based and applies to all imported products — there’s no per-product or per-collection targeting here.
How competitor adjustments combine
Both competitor tools can apply to the same product. When that happens, Pricefy runs them in a fixed order at import time:
- The competitor’s Price Adjuster (profile-wide) is applied to the scraped price first.
- The per-URL Set Price Adjustment rule is applied next, on top of that result.
The final figure is stored as the effective competitor price, so every feature — repricing rules, dashboard comparisons, MAP checks, and exports — uses the adjusted value automatically. Your own Import Price Adjustments is a separate pipeline that only affects your imported prices; it never changes competitor prices.
Frequently asked questions
Do these rules change historical price data?
No. A rule only applies to prices captured after it’s saved. Prices recorded before the rule existed stay unchanged.
Can I set a per-URL rule before the URL has been analyzed?
Yes. You can save a rule at any time and it’s applied on the first analysis. The live preview only appears once there’s a scraped price to show.
How do I compare prices when a competitor includes VAT and I don’t?
Use the Subtract VAT operator (or Add VAT for the reverse) and enter the VAT rate — Pricefy strips or adds the tax so both prices sit on the same basis. Set it on one URL, or on the competitor’s profile to cover all of them. Full walkthrough: how to add or extract VAT on competitor prices.
What if I set both a Price Adjuster and a per-URL rule on the same product?
Both apply, in order: the competitor’s Price Adjuster first, then the per-URL Set Price Adjustment rule on top. Use the per-URL rule for exceptions to a competitor-wide adjustment.
Does Import Price Adjustments change my competitors’ prices?
No. Import Price Adjustments only shifts your own imported prices. Competitor prices are controlled by the Price Adjuster and the per-URL rule.
Why is the URL re-queued every time I save a rule?
Any change to a URL or its rule makes the stored price out of date. Re-queuing it for analysis ensures the next price reflects your latest configuration.