When monitoring competitor prices, you may encounter situations where a direct price comparison doesn’t make sense. For example, a competitor might sell a pack of 6 units while you sell individual items, or they might price products in a different unit of measure.
The Price Adjustment feature lets you apply a mathematical rule to a competitor’s scraped price, transforming it into a comparable value before it’s stored and used across the platform — in repricing rules, dashboards, MAP checks, and exports.
When to Use Price Adjustment
Here are some common scenarios where this feature is useful:
- Multipack vs single unit: A competitor sells a pack of 6 for €60, but you sell individual units. Use the Divide (÷) operator with a value of 6 to get the per-unit price of €10.
- Unit of measure difference: A competitor prices per kilogram, but you price per 100g. Use Divide (÷) by 10 to normalize the comparison.
- Bulk discount adjustment: A competitor offers a 15% bulk discount on their listed price. Use Percentage Subtract (−%) with a value of 15 to reflect the actual street price.
- Shipping included: A competitor’s price includes shipping while yours doesn’t. Use Subtract (−) with the estimated shipping cost to get a fair comparison.
How to Set a Price Adjustment Rule
Step 1: Open the Edit Competitor URL modal
Navigate to Monitored URLs and locate the competitor URL you want to adjust. You can access the Price Adjustment settings in two ways:
- Click the three-dot menu (Actions) on the row and select “Set Price Adjustment”.
- Click the price adjustment icon (displayed in blue next to the competitor price when a rule is already active).
Both options will open the Edit Competitor URL modal.
Step 2: Enable the rule and configure it
Inside the modal, you’ll find the “Set Price Adjustment” section. Toggle the switch to enable it, then configure the following fields:
- Description (optional): A note to remind you why this rule exists (e.g., “Pack of 6 — competitor sells single units”). Maximum 500 characters.
- Operator: The mathematical operation to apply to the scraped price.
- Value: The number to use in the calculation. Must be greater than zero.
Available Operators
| Operator | Symbol | Formula | Example (price = €120) |
|---|---|---|---|
| Multiply | × | price × value | ×2 = €240.00 |
| Divide | ÷ | price ÷ value | ÷6 = €20.00 |
| Add | + | price + value | +5 = €125.00 |
| Subtract | − | price − value | −10 = €110.00 |
| Percentage Add | +% | price × (1 + value/100) | +22% = €146.40 |
| Percentage Subtract | −% | price × (1 − value/100) | −15% = €102.00 |
Step 3: Check the live preview
If the competitor URL has already been scraped at least once, the modal will display a live preview showing the original price and the adjusted result. This helps you verify that the rule produces the expected outcome before saving.
If the URL hasn’t been analyzed yet, you’ll see the message “Preview available after first analysis” instead.
Step 4: Save
Click Save to apply the rule. The competitor URL will be automatically re-queued for analysis, and the next scraped price will be transformed using your rule before being stored.
How It Works Behind the Scenes
The price adjustment is applied once at import time, right after the existing competitor-profile VAT adjustment (if any). The adjusted price is then stored as the effective competitor price.
This means every feature in Pricefy — repricing rules, dashboard comparisons, MAP infringement checks, catalog views, and exports — automatically uses the adjusted price. There is no need for any additional configuration.
Modifying or Removing a Rule
- To modify a rule: Open the Edit Competitor URL modal again, change the operator or value, and save. The URL will be re-queued automatically.
- To disable a rule temporarily: Toggle the switch off and save. The rule configuration is preserved, but it won’t be applied at the next import.
- To remove a rule entirely: Toggle the switch off and save. The stored price will revert to the raw scraped value after the next analysis.
Identifying URLs with Active Rules
In the Monitored URLs table, any competitor price that has an active price adjustment rule will display a blue icon next to the price. Hovering over the icon shows the rule details (e.g., “÷2” and the description you entered).
Frequently Asked Questions
Does the rule affect historical price data?
No. The rule only applies to prices scraped after the rule is saved. Historical prices recorded before the rule was set remain unchanged.
Can I set a rule before the URL has been analyzed?
Yes. You can configure and save a rule at any time. It will be applied automatically when the URL is analyzed for the first time. The live preview won’t be available until after the first analysis.
What happens if I also have a VAT adjustment on this competitor?
Both adjustments are applied in sequence: the VAT adjustment is applied first (as a store-wide setting), then the price adjustment rule is applied on top. For example, if the scraped price is €10, the VAT adds 22% (€12.20), and then a ×6 rule produces €73.20.
Why is the URL re-queued every time I save?
Any change to the URL or its rule invalidates the currently stored price. Re-queuing ensures the next analysis produces a price that reflects the latest configuration.
