How to connect Pricefy to ChatGPT, Claude and other AI assistants

Pricefy exposes an MCP server, so you can connect Pricefy to ChatGPT, Claude, Gemini and other AI assistants and let them read your catalog, competitors and repricing — and take actions you approve — right from your chat.

MCP server URL: https://api.pricefy.io/mcp. You can connect in two ways — pick whichever your assistant supports:

• OAuth — you sign in with your Pricefy account and pick what the AI can do. Best for ChatGPT and other connector-based clients.
• API key — you paste your Pricefy API key into a header. Best for Claude Desktop, Cursor, Codex and the claude CLI.

What the AI can do once connected

• Read your data — account, store, products, competitors, monitored URLs, repricing rules & previews, reports, alerts and MAP infringements.
• Make changes you approve — add or update competitors, update products, apply repricing, update monitored URLs. These prompt for confirmation in your AI client.
• A couple of destructive actions (delete products or monitored URLs) that also require confirmation.
• It only ever does what your granted permissions allow.

Connect Pricefy to ChatGPT (OAuth)

Available on ChatGPT plans that include custom connectors (Plus / Pro / Business / Enterprise / Edu).

1. In ChatGPT (menu names can vary by plan and version): Settings → Connectors → Advanced → enable Developer Mode.
2. Click New App and fill in — Name: Pricefy · MCP Server URL: https://api.pricefy.io/mcp · Authentication: OAuth. Click Create.
3. ChatGPT opens a Pricefy sign-in page — sign in with the same email and password you use on dashboard.pricefy.io.

Confirm your identity on Pricefy’s own sign-in page:

4. On the consent screen, choose what ChatGPT can do for each permission group — Read, or Read & Write where the group allows it — then click Allow.

The app you’re connecting (here, ChatGPT) is named at the top, and each permission group is yours to set:

5. You’re back in ChatGPT; the Pricefy tools are ready. Try “Which are my most threatening competitors?”

The same OAuth flow works for any other assistant that supports MCP custom connectors — for example Claude‘s web connectors or Gemini.

Connect Claude Desktop, Cursor or the CLI (API key)

For clients where you can set a custom header — like Claude Desktop, Cursor, Codex or the claude CLI — use a Pricefy API key instead. (Claude’s web custom connectors use the OAuth method above.)

1. Create an API key in Settings → API Keys (see API Keys: connect Pricefy to your apps) with the permissions you want the AI to have.
2. Add the server to your client’s configuration:

{
  "mcpServers": {
    "pricefy": {
      "type": "http",
      "url": "https://api.pricefy.io/mcp",
      "headers": { "X-Api-Key": "YOUR_PRICEFY_API_KEY" }
    }
  }
}

Or with the claude CLI:

claude mcp add pricefy https://api.pricefy.io/mcp \
  --transport http \
  --header "X-Api-Key: YOUR_PRICEFY_API_KEY"

The key’s permissions apply to every call.

Manage or disconnect your AI connections

Every connection lives in Settings → API Keys. OAuth connections show an OAuth badge and a label such as MCP Integration ChatGPT 2026-….

• Open the row’s ⋯ menu, then Disable to pause it or Revoke to remove it.
• Revoking is permanent — the AI loses access immediately on its next call.

Good to know

• Permissions are enforced on every call — a Read grant can never trigger a write or destructive tool.
• Write and destructive tools ask for confirmation in your AI client before they run.
• With OAuth you type your password only on Pricefy’s own sign-in page — the AI never sees it.